How to Extract Hotel Reviews Data from Online Travel Portal?

November 19, 2021
how to extract hotel reviews data from online travel portal

Ready to extract some hotel review data? Before we dive into the intricacies of the extraction process, let me give you a brief overview of online travel portals and why scraping hotel reviews data is crucial. Online travel portals are sites where you can browse and book hotels, flights, and other travel-related activities.

Most people rely on these portals to make their travel plans. And guess what? These portals contain user-generated hotel reviews, opinions, recommendations, and feedback.

Data extraction from hotel reviews is the solution to this problem. We can utilize this data to understand customer behavior, analyze hotel trends, and develop business strategies.

Understanding the Hotel Reviews Data Extraction Process


So, you want to extract hotel review data from online travel portals? You have come to the right place. Understanding the process is critical to extracting accurate and valuable data.

  • First, you need to select the right online travel portal. Each portal has its unique features, reviews, and data. Choosing a platform that aligns with your business goals is essential.
  • Once you have selected the portal, it is time to choose the right tool for extraction. There are two standard methods: web scraping and APIs.
  • Web scraping provides more flexibility, but APIs are faster and easier to manage. This choice can impact the quality of the extracted data.
  • Web scraping involves using software to extract data from websites, which can be more challenging.
  • On the other hand, APIs involve using an authorized connection to extract the necessary data from the travel portal. With APIs, you have better control over the data you are working with, but they can be more expensive.

Now that you know your options, you must understand how to extract hotel review data using web scraping and APIs.

Understanding these methods is critical to delivering an accurate and comprehensive data set. Both ways require specific tools, protocols, and ethics to achieve optimal results. It is worth investing time in learning these methods to help you acquire more accurate data.

Remember, both methods have limitations and benefits. Web scraping can give you access to a broader pool of unprocessed reviews.

Preparing for Data Extraction

Have you decided to Scrape Hotel review data from an online travel portal? Before diving into the process, there are a few things to remember.

First and foremost, you need to create a list of target hotels for which you want to extract review data. Depending on your requirements, this could be a small set of hotels or a large one. Once you have your target list, the next step is to define the data you want to extract.

It could include hotel names, locations, ratings, and guest reviews. Identifying the preferred data format is crucial at this stage. The format could range from structured data, such as CSV files, to unstructured data, such as PDFs. Knowing which design is best for your analysis will save you time and effort. Structuring the extracted data is essential to ensure it is readable and easy to analyze.

This includes organizing the data into appropriate categories and removing duplicates. While preparing for data extraction may seem tedious, doing it right is crucial. So, get your target list, define the data, select your format, and structure your data. You will be all set for successful extraction!

Data Extraction Best Practices

Now that you know about online travel portals and the different ways to extract hotel review data, it is time to focus on best practices for data extraction.

Here are some key points you should follow:

1. Respecting the portal's terms and conditions

It means you should go through them and understand what information you can extract and can't. Violating these terms and conditions can lead to legal repercussions, so read the fine print before extracting any data.

2. Avoiding common pitfalls

It is another essential practice you must remember while extracting data. Some common errors could include inconsistent data extraction, incomplete data, or structured data. Be diligent and double-check your extraction process to avoid these pitfalls.

3. Ensuring data accuracy

It is crucial to obtain reliable insights from the data. One way to verify the accuracy is to compare the data extracted by different methods to assess discrepancies and inconsistencies.

4. Cleaning and verifying

It is the extracted data that is yet another critical practice. This process involves removing duplicate entries or incomplete data and validating data against common errors or anomalies.

Abide by the above practices ensuring a successful data extraction process. Now that you have extracted the data. The next step is to utilize it to gain insights for your business. We will explore that in the upcoming section.

Analyzing and Utilizing Extracted Data

Data analysis is crucial as it helps identify patterns, trends, and relationships within the data. It enables you to conclude the data. This data can be used for various business purposes, such as marketing, customer retention, and revenue growth.

To begin with, you need to understand the standard data analysis techniques. The most used methods are descriptive analytics. It involves summarizing the data to gain insights, and predictive analytics, which uses statistical models to forecast future trends.

Various tools such as Tableau, Power BI, and Google Analytics are available for data analysis and visualization. These tools make it easier to analyze and visualize the data, which can help in making informed decisions. Understanding hotel trends and customer behavior is essential, as it can help improve your services and offerings.

Hotel trends can include seasonal trends, such as peak booking and travel seasons. Customer behavior trends include room types, hotel amenities, and service preferences. You can use the extracted data for various business purposes.

The extracted data can help you remain updated with the latest trends and understand evolving customer needs.


So, what have we learned from this hotel review data extraction journey? First, extracting review data from online portals is crucial for businesses that want to stay ahead.

The benefits are endless, from understanding customer needs to analyzing hotel trends and improving services. The process involves:

  • Selecting the right portal.
  • It is choosing the right tool.
  • Extracting data through web scraping or APIs.
  • Preparing and structuring the data.
  • Ensuring accuracy.

Once you have the extracted data, it is time to analyze and utilize it to improve your business. Data analysis techniques and tools will come in handy to identify patterns and trends. Staying updated with the latest trends and consumer behaviors is essential.

In conclusion, the hotel reviews data extraction process can be overwhelming, but the benefits are worth it. So, try it out. You might be surprised by the insights you will gain!